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Branding5

Brand Positioning & Strategy

Brand Positioning & Strategy

Brand Identity

Key elements that define your brand's character and promise.

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Brand Voice

Warm, encouraging, imaginative, and simple. Like a friendly storyteller.

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Brand Promise

We make bedtime magical by letting your child star in unique stories that teach them valuable lessons.

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Brand Personality

Friendly, imaginative, caring, and a little magical.

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Brand Mission

To help families create special bedtime moments and spark children's imaginations through personalized stories.

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Brand Vision

To be the leading way families connect through imaginative, personalized storytelling, inspiring a love for reading and learning in every child.

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Unique Selling Proposition (USP)

Easily create personalized stories with your child as the hero and AI audio, making bedtime magical and educational.

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Brand Goals

Become the top app for personalized children's stories globally; Continuously improve AI and content quality; Grow the user base and engagement.

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Brand Values
  • Child-Centric
  • Imaginative
  • Family Connection
  • Educational