Branding5

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Brand & positioning

Attribute / Name	Loom	Screen Studio
Description	Best free online screen recording tool with advanced video editing and video storage trusted by over 21 million people and easy sharing from Loom.com.	Screen recorder for macOS. Create engaging product demos, courses, tutorial and social media videos. Add automatic zoom on mouse actions, smooth mouse movement, and other powerful effects and animations. Designed for macOS.
Colors	#8458EC #C8ABFF #FF6A6A #FF9F51 #5041F8	#4A3AFF #886AFF #F08C3C #FFC65B #D9316A
Fonts	Circular Fallback fonts: Helvetica, sans-serif HTML tags: div, span, h1, p, h2, h3, h4, h5, h6 ui-monospace Fallback fonts: SFMono-Regular, Menlo, Monaco, Consolas, Liberation Mono, Courier New, monospace HTML tags: code, pre	SF Pro Display Fallback fonts: SF Pro, BlinkMacSystemFont, -apple-system, __Inter_c67b7c, __Inter_Fallback_c67b7c, sans-serif HTML tags: div, h1, h2, span, h3, p, h4, code, pre, h5, h6
Claim / Slogan	"Share a video, not a calendar invite" This slogan emphasizes Loom's value proposition: replacing time-consuming meetings with quick and efficient video messages.	"Beautiful Screen Recordings in Minutes" This slogan emphasizes the speed and ease of creating visually appealing screen recordings with Screen Studio.
Core Message	Loom's mission is to empower effective workplace communication through video messaging, regardless of location. They aim to unlock the potential of video to improve collaboration and understanding in professional settings.	Screen Studio is an opinionated screen recorder designed to make high-impact, aesthetically pleasing videos effortlessly, primarily for macOS users creating content like demos, tutorials, and social media posts. The software prioritizes user-friendliness and automation, handling complex editing tasks to streamline the video creation process.
Brand Values	Efficiency Loom emphasizes saving time and increasing productivity through its video messaging platform. This aligns with a brand value of efficiency. Simplicity/Ease of Use The website highlights the platform's user-friendliness with phrases like "The easiest screen recorder you'll ever use" and "Record in a few clicks." This suggests a brand value focused on simplicity and ease of use. Collaboration Features like shared workspaces, embedded videos, and comments are prominently displayed, indicating a strong emphasis on collaboration as a core brand value. Clarity in Communication Loom promotes its platform as a way to enhance communication with video, suggesting a brand value that prioritizes clear and effective communication. Security and Trust The inclusion of information about "Enterprise-grade security" and data privacy reinforces a brand value centered on security and building trust with users. Innovation The website showcases Loom's AI-powered features that transcribe videos and streamline workflows, reflecting a commitment to innovation and using technology to improve user experience.	High Quality They emphasize producing "high-impact videos automatically" and aim for a "professional video editor's output." The website highlights features like 4k 60fps exports and high-resolution cursor replacements, indicating a focus on quality. Ease of Use The website repeatedly emphasizes speed and simplicity: "Beautiful Screen Recordings in Minutes," "Engaging screen recordings. Created in minutes.", "Easy screen recording", and "Export & Share. Smooth and easy." This suggests that the product is designed for user-friendliness. Efficiency Screen Studio promotes its ability to save time and effort. Phrases like "automatically zooms in" and "All the heavy lifting is done automatically" highlight the automation features that speed up the video creation process. Additionally, features like "Export presets" and "Sharable presets" allow for reusable settings, further enhancing efficiency. Professionalism Screen Studio is positioned as a tool for creating professional-looking videos, even for those without extensive editing experience. They showcase testimonials from professionals and businesses, and highlight features like automatic zoom, smooth cursor movement, and customizable branding, which contribute to a more polished and professional final product. Design-Centric The website itself reflects a strong design aesthetic, with a dark mode interface and smooth animations. The text highlights the product's ability to enhance the visual appeal of videos: "Screen Studio is an opinionated screen recorder that makes your videos look beautiful." Mac-Focused The website explicitly states "Designed for macOS" and mentions compatibility with macOS features and devices, suggesting a focus on Apple users and integration with the Apple ecosystem. Customer-Centric Screen Studio includes a "Meet Screen Studio users" section with testimonials, demonstrating their value for user feedback and experiences. Their pricing model, "Pay once, use forever", indicates a commitment to providing long-term value to customers rather than recurring subscriptions. Transparency The website provides a comprehensive FAQ section addressing common user inquiries. It also highlights privacy features: "All of it happens on your machine, and no data is sent to our servers."