Dashboard

New - Brand Positioning

Archetype Description

Oscar Stories embodies the Creator archetype through its innovative approach to storytelling, providing a platform where imagination and personal expression flourish. As a Creator brand, Oscar Stories aims to transform the routine task of bedtime reading into an engaging, creative activity that enables children and parents to co-create stories that resonate with their interests and values. This brand not only allows for personalization but elevates it to an art form, encouraging users to imagine, design, and enjoy their own narratives. This aligns with the Creator’s goal to produce something of meaningful and lasting value—the creation of unique, enriching experiences that bond parents and children while fostering creativity.

Brand Values

Creativity, Innovation, Personalization, Education, Family Bonding

Brand Voice

Inspiring, imaginative, warm, and inclusive. The tone is always encouraging, aiming to foster a love for stories and learning in a gentle and engaging way.

Brand Promise

To transform bedtime stories into personalized, creative adventures that not only entertain but also educate and inspire young minds.

Brand Personality

Innovative, artistic, and nurturing. Oscar Stories is like a wise, creative mentor who guides and inspires children through the power of personalized storytelling.

Brand Vision

Oscar Stories envisions a world where every child feels seen, heard, and inspired through the stories they co-create, fostering a lifelong love for reading and learning.

Brand Mission

To be the leading platform in personalized children’s entertainment, continuously innovating to engage and educate the next generation of creative thinkers.

Brand USP

Oscar Stories: Where every child is the hero of their own imaginatively crafted story, blending entertainment with life lessons in each personalized adventure.

The Creator

The Creator

Description

Brands that value innovation, imagination, and creativity. They aim to create things of enduring value.

Goal

Create something with meaning and enduring value

Traits

Creative, imaginative, artistic, inventive, entrepreneur, non-conformist

Drawback

Could be perfectionistic or impractical

Marketing Niche

Visionary, help customers express or create, and foster their imagination

Strategy

Inspire To Unlock Imagination,Encourage The Pursuit of Originality

Example brands

Apple, Lego, Crayola, Adobe, Pixar, Canon