Brand Check: Asset Alignment Analysis
Measure how well any marketing asset — image, text, or PDF — aligns with your brand positioning. Get a 0–100 score across 7 brand dimensions with actionable feedback.
What is Brand Check?
Brand Check is an AI-powered audit tool that compares your marketing materials against your brand positioning and scores the alignment. It combines qualitative AI analysis with embedding-based semantic similarity to produce a balanced score you can trust, and returns per-dimension feedback you can act on.
What you get back
Overall alignment score
A single 0–100 score that blends AI judgment (65%) with semantic similarity (35%) to summarise how on-brand the asset is.
Per-dimension breakdown
Individual scores and reasoning across all 7 brand dimensions, so you can spot exactly where the asset drifts.
Actionable feedback
Concrete suggestions for each dimension — what to change, what to emphasise, what to cut.
Dimension coverage
A coverage indicator that flags dimensions your asset doesn't address at all, so one-dimensional assets don't get unfairly low overall scores.
The 7 brand dimensions
Every brand check evaluates your asset across these seven dimensions, each drawn from your brand positioning report (or uploaded brand document).
Brand Values
Does the asset reflect your core principles and beliefs?
Mission
Does it communicate the purpose that drives your company?
Vision
Does it connect to your long-term aspirations?
ICP Fit
Is it speaking to the right audience in their language?
Brand Identity
Does it express your brand personality, promise, and positioning?
Voice & Tone
Does the copy match your defined voice and tone guidelines?
Visual Consistency
Do the visuals (colour, typography, layout) align with your brand system?
How to run a Brand Check
1. Pick a positioning and upload your asset
On one screen, select an existing Branding5 positioning (or upload a custom brand document PDF) and drop in the asset you want to check. You can combine images (JPG, PNG, WebP, GIF), PDFs, and raw text into a single check, for example, an ad image plus its caption.
💡 Tip: Don't mix unrelated assets in one check — scores will average together and obscure real issues. Keep each check focused on one campaign or deliverable.
2. Review the results
You get an overall 0–100 alignment score up top, a per-dimension breakdown with scores and reasoning, and a coverage note flagging any dimensions the asset doesn't address. Expand any dimension to read the AI's reasoning and specific improvement suggestions.