Step 6: Archetype
Uncover your brand's core personality.
- Select Archetypes
Choose from AI-suggested archetypes or manually select from the full list.
- Refine with Traits
Rate brand attributes using sliders to refine your selection.
- Archetype Quiz
A quick card quiz helps narrow down your primary archetype.
- Your Primary Archetype
The system reveals your primary archetype with a detailed profile. You can retake the quiz if needed.
Click "Save Archetype & Continue."