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Step 1: FoundationStep 2: InspirationStep 3: Ideal Customer ProfileStep 4: CompetitorsStep 5: Brand ValuesStep 6: ArchetypeStep 7: GenerateReport & White LabelShare with Clients
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Step 1: Input (Foundation)

This step gathers the core information about your brand.

  • Brand Name

    Enter your brand's name. This is the cornerstone.

    Example: YourBrand

  • Website URL (Optional)

    Enter your URL to help pre-fill information.

  • General Description

    Provide a brief overview of your brand or product.

    Tip: Use the "Help me with AI" button for a suggestion based on your URL.

  • Primary Target Audience

    Describe your ideal customer (e.g., freelance designers, 25-40). AI assistance is available.

  • Unique Selling Proposition (Optional)

    State what makes your brand unique. AI can help with this.

  • Brand Origin Story (Optional)

    Share your brand's story, if applicable.

  • Brand Goals

    Define what you want to achieve.

    Example: To become the top solution in our niche.

Click "Finish" to proceed.