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Step 1: FoundationStep 2: InspirationStep 3: Ideal Customer ProfileStep 4: CompetitorsStep 5: Brand ValuesStep 6: ArchetypeStep 7: GenerateReport & White LabelShare with Clients
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Step 3: ICP (Ideal Customer Profiles)

Define who your ideal customers are.

  • Generate ICPs

    Use AI for a quick start (recommended) or the guided quiz for a manual approach.

  • Review & Edit

    The AI generates a detailed profile (demographics, needs, etc.). Edit it or create more profiles as needed.

Click "Save & Continue."